Day Jones
Art Director / Senior Designer

 
adidas – Copa
Contributions
Marketing & Ad Design
Social Media Design
Strategy Design
Print Design 

Latitude Design Agency:
Jason Strong – Sr. Creative Director
James Robinson – Creative Director
Kayla Faye – Art Director II

Role: Art Direction + Graphic Design

Information
Adidas tasked the creative team with creating a multi-level kit for the re-release of their Ultraboost COPA sneaker, specifically highlighting MLS FC teams in major cities. Our goal was to capture the unique energy and identity of each team while reflecting the sleek, performance-driven nature of the Ultraboost COPA. 

Through dynamic graphics, bold typography, and city-inspired motifs, we designed visuals that fused urban culture with the athleticism of soccer. These concepts were chosen for production under the creative direction of Latitude Design Agency, bringing a fresh, city-centric vision to the sneaker’s re-launch and reinforcing Adidas’ commitment to both sport and style.



adidas FC Marketing Materials



adidas FC Campaign Shoot



adidas FC Seeding Kit + adi Shoe Box Design




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