Day Jones
Art Director / Senior Designer


Adidas x MLS Finalé Social Campaign
Contributions
Brand Campaign
Collateral Design
Digital Marketing
Website Design
Social Media Design

Latitude Design Agency:
James Robinson – Creative Director

Role: Art Direction + Graphic Design

Information
Adidas tasked us with creating the MLS Championship Mode Banner, designed to celebrate the victories, successes, and iconic moments of MLS FC teams across the country. Our goal was to capture the raw energy and passion of soccer through bold, impactful visuals. 

We blended dynamic typography with striking graphic elements and incorporating city-specific motifs to reflect the unique identity of each club. 

The design was crafted to feel both celebratory and aspirational, with layered textures and strong, gold-confetti lines that conveyed movement and triumph. The final banner stood as a visual testament to the power and excitement of MLS, honoring the teams and their unforgettable moments on the field.



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