Day Jones
Art Director / Senior Designer
HostageContributions
Art Direction
Brand Strategy
Brand Design
Set Design
Creative Team:
Bria Sloan – Creative Direction
Pierce Douglas – Set Design Assistant
Role: Graphic Design
Fall-Winter line fashion shoot for Hostage focuses on two new mainline hoodies designed for the brand’s core audience. The serene coastal beaches of Oregon contrast with the quiet defiance of the designs, emphasizing their understated strength. Soft, natural lighting and muted tones evoke a sense of solitude, capturing the brand's ethos of resilience and individuality in moments of stillness.
The mission of the creative team is to visually translate Hostage's ethos of resilience and individuality through thoughtful, minimalist imagery that speaks to the brand's core audience.
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