Art Director / Senior Designer
Brand Strategy
Brand Design
Social Design
Retail Design
Digital Marketing
Latitude Design Agency:
Jason Strong – Sr. Creative Director
Micheal Dow – Sr. Motion Graphics
Lisa Hall – Sr. Copywriter
Role: Art Direction + Graphic Design
Marmot tasked us with introducing their new product line and refreshed attitude to the next generation of outdoor enthusiasts through social media. The challenge: lead with the product, make an impact, and do more with less.
The creative team turned their assets into a creative playground, using bold colors and playful copy to highlight the brand’s ‘performance and play’ ethos. The result was In with the Out—a campaign that told the product story while staying true to Marmot’s brand, sparking interest and engagement with their new collection.
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