Day Jones
Art Director / Senior Designer
 
TIMBUK2 – Carry What Moves You
Contributions
Brand Strategy
Brand Design
Social Design

Creative Team:
Marcel Seva – Creative Director
Eric Bailey – Art Director II
Ryan Shipley – Copywriter 
Allen Danze – Videographer
Jason Henry – Photographer
Nick Andre – Music Producer 
Ryan Shipley – Sr. Copy Writer
Christiana Lucente – Stylist

Role: Graphic Design + Art Direction (Video)
Information
Kicking off the year with TIMBUK2's Carry What Moves You campaign, the creative team was tasked with showcasing 15 new seasonal bag offerings and two fresh color launches. Our goal was to embody the brand’s spirit of adventure and versatility through dynamic visuals that balanced both practical function and aspirational style. 

By combining bold imagery with minimalist design, we highlighted each bag’s unique features while ensuring the campaign resonated with everyone—from daily commuters to weekend explorers—capturing the essence of movement, freedom, and personal expression.






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