Art Director / Senior Designer
Brand Strategy
Brand Design
Social Design
Creative Team:
Marcel Seva – Creative Director
Eric Bailey – Art Director II
Ryan Shipley – Copywriter
Allen Danze – Videographer
Jason Henry – Photographer
Nick Andre – Music Producer
Ryan Shipley – Sr. Copy Writer
Christiana Lucente – Stylist
Role: Graphic Design + Art Direction (Video)
Kicking off the year with TIMBUK2's Carry What Moves You campaign, the creative team was tasked with showcasing 15 new seasonal bag offerings and two fresh color launches. Our goal was to embody the brand’s spirit of adventure and versatility through dynamic visuals that balanced both practical function and aspirational style.
By combining bold imagery with minimalist design, we highlighted each bag’s unique features while ensuring the campaign resonated with everyone—from daily commuters to weekend explorers—capturing the essence of movement, freedom, and personal expression.
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