Art Director / Senior Designer
Brand Campaign
Collateral Design
Digital Marketing
Website Design
Social Media Design
Content Planning
Digital Design
Latitude Design Agency:
Jason Strong – Sr. Creative Director
Danielle Roberts – Sr. Graphic Designer
Role: Co-Art Direction + Graphic Design
Vista Outdoor tasked us with refining Venor's communication design for digital channels. The creative team quickly realized Venor wasn’t about “female empowerment” slogans—the Venor woman is naturally powerful.
Instead, we captured her truth: raw, rustic, and real. In a wind-blown field with bow, bit, or field glasses in hand, we showcased her as statuesque and fiercely beautiful, turning traditional athleisure imagery on its head.
This powerful visual direction extended into e-commerce, helping Venor relaunch and resonate with women hunters and adventurers nationwide.